New Car Hire Agreement between Carrentals.co.uk and Co-op Travel

A brand new car hire agreement has just been signed by Co-op Travel and the leading car hire comparison site Carrentals.co.uk. This new agreement will see the cooptravel.co.uk website comparing prices on more than 35 different car rental companies through a white label service.

Co-op Travel will be the very first company to incorporate the Carrentals.co.uk white label solution into their site. This move will allow Co-op Travel to offer a great experience to its consumers by allowing them to compare a wide range of companies, prices and cars. Thanks to the new agreement, Co-op Travel plans to double its car rental business in the first year.

Justin Joyce, who is the head of customer experience at Co-op Travel, said: “While we had car hire on the site before, it failed to offer the quality customer experience we need to deliver in the current market. As a result we looked to provide a more comprehensive service that would ensure visitors to our site got the best choice of prices and providers.”

Justin also noted, “The Carrentals solution offered us the ability to include their full comparison service, but with our own branding throughout. The result is a far superior car hire experience for our customers, with feedback from users already very positive and bookings in the first few days of launch well ahead of target.”

Carrentals.co.uk’s managing director, Gareth Robinson, said: “This is the first white label agreement we have entered into, but the quality of our car hire offering is attracting growing interest from companies who want to enhance their customer experience in this area. We’ve invested a lot in developing the technology to deliver a first class comparison service, and we are confident that Co-op Travel will quickly see the benefits this brings in terms of sales and service.”

Co-op Travel is part of Midcounties Co-operative and is one of the largest independent travel agents. For more details visit their site at: www.cooptravel.co.uk

For more car hire information visit the Carrentals.co.uk website at: www.carrentals.co.uk