Hire Rewards Launched By Europcar

Major UK Car hire company Europcar has launched a new ‘frequent drivers’ program aimed at increasing accessibility and to make car hire more affordable.

The new rewards programme, Hire Rewards, is a loyalty programme aimed at customers hiring a car once or more per year, offering potential savings of over £200 per week.

The launch of Hire Rewards comes at a time when many car rental companies are forced to come up with innovative promotions as the industry has been hit hard by the recession and downturn in travel.

The Marketing director of Europcar, Catriona Lougher said that the aim of the programme is to keep customers coming back to Europcar by offering the Hire Rewards programme.

She added that “27% of Europcar customers hire because they are worried about the reliability of their own car, 21% because their own car has broken down and 24% require a bigger vehicle. Furthermore, 23% hire because they don’t have a car. We want these customers to keep coming back to Europcar by offering Hire Rewards’.

Customers can sign up for the loyalty programme on the website or at any Europcar outlet.