The airline industry has been under a lot of pressure lately as it tries to come up with new ways to increase revenue while consumers are still reluctant to travel due to the economic climate. Although airlines are starting to get people to fly again, airlines are still taking a big loss in profits due to the huge discounts that are given on tickets.

British Airways is trying to come up with a way to increase profit by becoming the first major European scheduled airline to sell advertising space on its own boarding passes. British Airways, which has already posted a £106 million net loss for the three months ending June 30, said that it is now actively seeking advertisers who wish to buy space on its boarding cards, as well as on its website.

So far, Jaguar has become the first company to advertise on the British Airways website. This will be the very first advertisement on the site since the website launched back in the mid-1990’s. The ability for companies to advertise on boarding passes will be available starting October 1.

Reports show that almost 500,000 people visit the British Airways website every day. On top of this, British Airways issued just over 12 million boarding passes last year. The ads could also be tailored for passengers in certain locations.

This new move to bring in extra money has led to some criticism that British Airways was following budget airlines towards a minimal service business model. British Airways insists that its advertisers will have a strong heritage.