Efficient Frontier, a US-based specialist of pay-per-click advertising, has won the high profile, paid-for search ebookers account after ebookers had a successful trial with the specialist.  Efficient Frontier has been working with the travel company for numerous months, using their automatic bidding system and have won the account now.  ebookers has been using a manual until now, in which processes are based on in-house rules.  They are flipping the switch to an agency off-line that they hope will allow both better visibility for likely revenues and campaign spending and higher volumes of traffic.

Ciaran Lally, the managing director for the United Kingdom’s and Ireland’s ebookers, said that Efficient Frontier will provide them with better visibility in future campaign  performances, and their technology will allow them to make very important seasonal decisions on the value of increased spending in order to meet the moving goals of the company.  Efficient Frontier also has a strong team of client services, and their quick reaction to the changing objectives of ebookers is a great advantage.

This deal will mark the period of Efficient Frontier’s strong growth since the companies launch in the United Kingdom during the summer 2 years ago.  They already work with Orbitz, the parent company of ebookers, and Expedia.  They also handle services for venere.com, Travelzoo, and Hostelbookers.  The Efficient Frontier general manager for the United Kingdom, David White, said that the search strategies of ebookers is a fundamental part of their business model since they are a major travel agent on the internet, and they feel that ebookers’ decision to select them for their optimization technology is a huge compliment.

For more information on ebookers, visit their website at:  www.ebookers.com