Premier Inn Appoints New Head of Sales

One of the largest and most successful low budget hotel brands in all of the UK, Premier Inn, has just recently appointed Amanda Hollinshead as the new Head of Sales. Ms. Hollinshead joins Premier Inn from Crowne Plaza Hotel, where she was Senior Sales and Account Manager.

Her appointment supports Premier Inn’s new ambitious plans to be the dominant value hotel brand in the region. The hotel chain wants to offer travelers the best value for their money in the current marketplace.

Amanda Hollinshead’s new role will be to deliver the Premier Inn Middle East Sales and Marketing plan and drive up sales into all Middle East Premier Inn hotels by developing new business and growing the existing accounts. Although it’s a hard task, it’s one that Premier Inn is sure that Ms. Hollinshead can handle.

Ms. Hollinshead also said that she was delighted to be part of such a great and exciting brand such as Premier Inn. This brand has always promised to offer the best value for money in the marketplace without having to compromise quality. It’s a winning formula, and she looks forward to being able to offer such great value to their customers.

Amanda was able to tune up her skills as a key Account director for Choice Hotels Europe, where she undertook the effective management and development of numerous corporate clients and was awarded the title of Sales Specialist of the Year back in 2007. Prior to all of this, Amanda was Hotel Sales and Account manager for Macdonald Hotels in the UK.